Being a superintendent means you are accountable and need to stay in touch with so many people. Families, students, teachers and even your school board! Staying in touch with all of these various people is crucial to build community, above and beyond just supporting student learning. Ensuring strong community engagement starts with transparency and trust.
Cate Reed, seasoned administrator, current Senior Vice President of Teach For America, and Possip Reporter, shares tips for superintendents to foster community and support.
And while there are so many people who count on you, it can also be lonely. There is only one superintendent, and the buck stops with you – the good and the bad. The average tenure of many superintendents only lasts a few years; it is a really hard, and at times, a very isolating job.
However, there are ways to keep the job engaging and even fun (sometimes!). Superintendents can employ various strategies to build community with those people they are serving. That proximity can build up resiliency in an otherwise very hard job.
Excellent Communication to Build Community
Newsletters
Sending out newsletters via email or traditional mail can keep families informed about school events, updates, and important information.
Social Media
Utilizing platforms like Facebook, Twitter, or Instagram can help superintendents communicate with families in real-time, sharing updates, photos, and engaging with questions or concerns. Here’s an example of a superintendent and principal announcing a snow day with a duet!
Virtual Town Halls
Hosting virtual town hall meetings allows superintendents to connect with families who can’t make it to school board meetings. A virtual setting invites people to express concerns, ask questions, and receive updates directly in an interactive format.
Build Community With Personalized Communication
Tailoring communication to the specific needs and preferences of families can enhance engagement and connection. Our data shows families respond to text more frequently than email. Also consider phone calls or video messages.
